About

Fred Hathaway, Jr. has taught marketing and management at several universities in North Carolina, advised the Town of Cary, Town of Pittsboro, and City of Durham on economic development, and led consulting teams advising organizations of all types on how to more effectively engage their target audiences. He is sought after as an innovation and change management adviser whose clients value the steady focus on management by data and metrics. An author, columnist, blogger, and avid microblogger via social media, he understands well the importance of knowing one’s audience and tailoring a message to evoke a desired response. With an MBA in consulting with honors from Elon University, Fred sources subject matter experts on behalf of clients to match client needs with the best available talent and leads the advisory teams as engagement partner to manage client budgets and desired outcomes successfully. When not working with clients, Fred and his children and grandchildren travel the State and have been fortunate to enjoy the programming offered at each of the Aquariums and the Zoo.

A native North Carolinian who attended all the school field trips to attractions across the Old North State as a youth, long-time Raleigh resident Martin Armes has a proven track record developing and executing successful strategic marketing communications for clients ranging from destinations, attractions, hotels and restaurants to golf courses, resorts and tourism organizations. A former board member and marketing committee chair of the United Arts Council of Raleigh/Wake County, he previously served as Director of Marketing and Communications at the Greater Raleigh CVB. In addition to working almost a decade in college athletics media relations at the Universities of North Carolina, Florida and Georgia, Martin is one of the nation’s most respected and queried tourism marketing and public relations professionals. Martin possesses a unique blend of qualifications, beginning as a Phi Beta Kappa graduate of the University of North Carolina with a master’s degree in sports management from the University of Georgia. He received the Certified Destination Management Executive (CDME) designation — the highest educational achievement in destination marketing.

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