Successful SMBs focus on quality and a price/value correlation to win and retain customers, always aiming to view the business through the eyes of their customers. Rather than obsession with profits, savvy managers segment their customer base to facilitate the development and delivery of repeatable programs at higher standards of delivery continuously. Small businesses can benefit from implementing the principles of big business quality consciousness into their own environments.

We help clients understand their current customers (and who shouldn’t be a customer!), precisely defining needs and requirements and keeping the respective expectations at the forefront of their strategy and processes. Our clients also learn to differentiate internal clients, thereby relating to coworkers as customers and seeking always to satisfy their demands.


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